In today’s digital age, shopping for jewelry has never been easier. With a plethora of online jewelry stores available, you can find the perfect piece from the comfort of your own home. Whether you’re in search of elegant earrings, personalized necklaces, or stunning engagement rings, there’s an online jewelry retailer to suit your needs.
In this guide, we’ll explore the top 10 best online jewelry stores and websites in the USA, each offering a unique selection of high-quality jewelry at various price points.
Zales
Specialty: Natural diamonds (conflict-free & lab-grown)
Jewelry Available: Rings, earrings, necklaces, bracelets, watches
Price Range: $150-$55,000+
Return Policy: 30-day from the date of shipment (exceptions for custom designs)
Shipping Options: UPS 2nd Day Air, UPS Next Day Air Saver, UPS Saturday
Customer Service: Phone, email, FAQ section
Customization: Options for many pieces (metal, gemstones, style of setting)
Shopping Experience: User-friendly website with clear layout & easy-to-use search/filter functions
Additional Services: Ring sizing, lifetime diamond commitment, jewelry protection plan (additional cost)
James Allen
Specialty: Customizable rings
Jewelry Available: Engagement rings, loose diamonds, necklaces, bracelets, earrings
Price Range: $150-$3,000+
Return Policy: 30-day for all purchases
Shipping Options: Free international shipping (customers cover duties & taxes)
Customer Service: 24/7 via phone, email, live chat, ‘Real Time Diamond Consultation’
Customization: High levels (choose loose diamond & setting for personalized engagement rings)
Shopping Experience: User-friendly website with high-quality photos & 360-degree HD diamond display
Additional Services: Free ring resizing (1st year), lifetime warranty (routine maintenance)
Ross Simons
Specialty: Widest range of fashion jewelry brands
Jewelry Available: Rings, bracelets, earrings, necklaces, watches
Price Range: $7.99-$100,000+
Return Policy: 30-day, full refunds for returns
Shipping Options: Variety (from standard to next day air)
Customer Service: Phone, email, live chat, FAQ section
Customization: Array of unique designs & styles
Shopping Experience: User-friendly with clear product images & descriptions
Additional Services: Professional cleaning & repair, including ring resizing, prong tightening, etc.
Brilliant Earth
Specialty: Ethical & sustainable practices, especially lab-grown diamonds
Jewelry Available: Engagement rings, wedding rings, standard rings, necklaces, bracelets, earrings
Price Range: $75-$75,000+
Return Policy: 30-day for all jewelry
Shipping Options: Free shipping (US & international orders over certain amount)
Customer Service: Phone, email, virtual appointments, FAQ
Customization: Customization for diamond and setting, among others
Shopping Experience: Clean & easy to navigate, virtual try-on feature
Additional Services: Complimentary cleaning & inspection services for life on all Brilliant Earth jewelry
SuperJeweler
Specialty: Lowest prices on diamonds & gemstones
Jewelry Available: Rings, earrings, bracelets, necklaces, watches
Price Range: $15-$60,000+
Return Policy: Generous 60-day return option
Shipping Options: Standard (2-5 business days in US, 1-2 weeks international)
Customer Service: Phone, email, live chat
Customization: Build your own ring (choose diamond and setting)
Shopping Experience: User-friendly, clear product descriptions & images, search & filter functions
Additional Services: Lifetime guarantee (manufacturer’s defects)
Georg Jensen
Specialty: High-end Scandinavian design
Jewelry Available: Rings, bracelets, necklaces, earrings, watches
Price Range: $65-$15,000+
Return Policy: 30-day
Shipping Options: Cost and delivery time can vary based on location
Customer Service: Email and phone options available
Customization: Not typically offered
Shopping Experience: Well-designed & easy to navigate with high-quality photos
Additional Services: Not specified
Melinda Maria Designs
Specialty: Best for customer service
Jewelry Available: Necklaces, bracelets, earrings, rings
Price Range: From $30
Return Policy: 14-day returns on non-custom items
Shipping Options: Free US shipping. Variable international rates.
Customer Service: Email
Customization: Focus on unique designs, no customization
Shopping Experience: Simple navigation, clear descriptions
Additional Services: Contact for specific requests
Ice Trends
Specialty: Best for affordable diamonds of all kinds
Jewelry Available: Rings, necklaces, bracelets, earrings
Price Range: From $38-$35,000+
Return Policy: 30-day returns, items in new condition
Shipping Options: Free US standard shipping. Expedited options available
Customer Service: Phone, email, live chat
Customization: None offered
Shopping Experience: Clear, user-friendly website
Additional Services: Not specified
Jane Win
Specialty: Best for gifts
Jewelry Available: Necklaces, earrings, bracelets
Price Range: $55-$2,500+
Return Policy: 14-day returns on non-custom items
Shipping Options: Rates and delivery times can vary based on location within the US
Customer Service: Email
Customization: None offered
Shopping Experience: Simple and easy to navigate
Additional Services: Not specified
Blue Nile
Specialty: Best for wide selection of jewelry
Jewelry Available: Diamond engagement rings, necklaces, earrings, bracelets, watches
Price Range: $30-$165,000+
Return Policy: 30-day return policy
Shipping Options: Free insured shipping worldwide
Customer Service: 24/7 customer service available via phone, email, or live chat
Customization: Highly customizable jewelry options
Shopping Experience: User-friendly, high-resolution images, 360-degree views, comprehensive filter options
Additional Services: Free cleaning and inspection services for life, engraving services for select jewelry
| Online Jewelry Store | Specialty | Jewelry Available | Price Range | Return Policy | Shipping Options | Customer Service | Customization | Shopping Experience | Additional Services |
| Zales | Natural diamonds (conflict-free & lab-grown) | Rings, earrings, necklaces, bracelets, watches | $150-$55,000+ | 30-day from the date of shipment (exceptions for custom designs) | UPS 2nd Day Air, UPS Next Day Air Saver, UPS Saturday | Phone, email, FAQ section | Options for many pieces (metal, gemstones, style of setting) | User-friendly website with clear layout & easy-to-use search/filter functions | Ring sizing, lifetime diamond commitment, jewelry protection plan (additional cost) |
| James Allen | Customizable rings | Engagement rings, loose diamonds, necklaces, bracelets, earrings | $150-$3,000+ | 30-day for all purchases | Free international shipping (customers cover duties & taxes) | 24/7 via phone, email, live chat, ‘Real Time Diamond Consultation’ | High levels (choose loose diamond & setting for personalized engagement rings) | User-friendly website with high-quality photos & 360-degree HD diamond display | Free ring resizing (1st year), lifetime warranty (routine maintenance) |
| Ross Simons | Widest range of fashion jewelry brands | Rings, bracelets, earrings, necklaces, watches | $7.99-$100,000+ | 30-day, full refunds for returns | Variety (from standard to next day air) | Phone, email, live chat, FAQ section | Array of unique designs & styles | User-friendly with clear product images & descriptions | Professional cleaning & repair, including ring resizing, prong tightening, etc. |
| Brilliant Earth | Ethical & sustainable practices, especially lab-grown diamonds | Engagement rings, wedding rings, standard rings, necklaces, bracelets, earrings | $75-$75,000+ | 30-day for all jewelry | Free shipping (US & international orders over certain amount) | Phone, email, virtual appointments, FAQ | Customization for diamond and setting, among others | Clean & easy to navigate, virtual try-on feature | Complimentary cleaning & inspection services for life on all Brilliant Earth jewelry |
| SuperJeweler | Lowest prices on diamonds & gemstones | Rings, earrings, bracelets, necklaces, watches | $15-$60,000+ | Generous 60-day return option | Standard (2-5 business days in US, 1-2 weeks international) | Phone, email, live chat | Build your own ring (choose diamond and setting) | User-friendly, clear product descriptions & images, search & filter functions | Lifetime guarantee (manufacturer’s defects) |
| Georg Jensen | High-end Scandinavian design | Rings, bracelets, necklaces, earrings, watches | $65-$15,000+ | 30-day | Cost and delivery time can vary based on location | Email and phone options are available | Not typically offered | Well-designed & easy to navigate with high-quality photos | Not specified |
| Melinda Maria Designs | Best for customer service | Necklaces, bracelets, earrings, rings | From $30 | 14-day returns on non-custom items | Free US shipping. Variable international rates. | Focus on unique designs, no customization | Simple navigation, clear descriptions | Contact for specific requests | |
| Ice Trends | Best for affordable diamonds of all kinds | Rings, necklaces, bracelets, earrings | From $38-$35,000+ | 30-day returns, items in new condition | Free US standard shipping. Expedited options available | Phone, email, live chat | None offered | Clear, user-friendly website | Not specified |
| Jane Win | Best for gifts | Necklaces, earrings, bracelets | $55-$2,500+ | 14-day returns on non-custom items | Rates and delivery times can vary based on location within the US | None offered | Simple and easy to navigate | Not specified | |
| Blue Nile | Best for wide selection of jewelry | Diamond engagement rings, necklaces, earrings, bracelets, watches | $30-$165,000+ | 30-day return policy | Free insured shipping worldwide | 24/7 customer service available via phone, email, or live chat | Highly customizable jewelry options | User-friendly, high-resolution images, 360-degree views, comprehensive filter options | Free cleaning and inspection services for life, engraving services for select jewelry |
Conclusion
With an abundance of options available, buying jewelry online has never been more convenient. Whether you’re searching for timeless classics or trendy pieces, the top 10 online jewelry stores and websites in the USA offer something for everyone. From ethical and sustainable practices to customizable designs, these retailers provide high-quality jewelry at various price points, ensuring a seamless shopping experience for all.
